【China Daily双语精读】微短剧正在告别“无脑”

【1】Once dismissed as formulaic entertainment filled with exaggerated plots and melodramatic twists, China's booming micro-short drama industry is undergoing a transformation as creators place greater emphasis on storytelling, character development and social themes, industry experts said at a seminar in Beijing.

【翻译】

曾被视为套路化、充斥着夸张情节和戏剧化反转的娱乐产品，中国蓬勃发展的微短剧行业正在经历一场转型——创作者们更加注重叙事、人物塑造和社会主题，行业专家在北京的一次研讨会上如此表示。

• formulaic (adj.) /ˌfɔːmjəˈleɪɪk/ following a fixed or predictable pattern; lacking originality. 公式化的，套路的

• melodramatic (adj.) /ˌmelədrəˈmætɪk/ exaggerated and emotional in a theatrical, over-the-top way. 夸张煽情的

• transformation (n.) /ˌtrænsfəˈmeɪʃn/ a complete or major change in form, character, or appearance. 转型，变革

【2】The rapid evolution comes as the sector continues to quickly expand. The latest industry figures show that the number of micro-short drama subscribers has surpassed 718 million, meaning that over 60 percent of Chinese internet users now watch the bite-sized productions, which are typically filmed in a vertical format and feature episodes lasting only a few minutes.

【翻译】

这一快速演变正值该行业持续扩张之际。最新行业数据显示，微短剧订阅用户已突破7.18亿，这意味着超过60%的中国网民现在观看这种小体量作品——它们通常以竖屏格式拍摄，每集仅持续数分钟。

• surpass (v.) /səˈpɑːs/ exceeded; went beyond a particular limit or number. 超过，超越

• bite-sized (adj.) /ˈbaɪt saɪzd/ very small or short; easy to consume in one go. 小体量的，短小的

• vertical (adj.) /ˈvɜːtɪkl/  oriented upright (portrait mode), as opposed to horizontal; used for mobile viewing. 竖屏的

【3】With the market now valued at more than 100 billion yuan ($14.7 billion) annually — more than double China's yearly box-office revenue — the once-niche entertainment format has attracted growing attention from both industry insiders and regulators.

【翻译】

目前该市场年估值已超过1000亿元人民币（约合147亿美元）——是中国年度电影票房的兩倍多——这一曾经小众的娱乐形式已引起业内人士和监管机构的日益关注。

• box-office revenue：income generated from ticket sales at cinemas. 票房收入

• niche (adj.) /niːʃ/ relating to a specialized, often small, segment of the market; not mainstream. 小众的，细分市场的

• insider (n.) /ɪnˈsaɪdə/ people who are part of a particular industry or organization and have special knowledge or access. 业内人士

【4】"Micro-short dramas are entering a new stage marked by the emergence of high-quality productions," said Zhou Rong, deputy secretary-general of the Film and Television Art Committee of the China Television Art Exchange Association. Zhou made the remarks at the 2026 Summer Micro-short Drama Review Conference, held on June 30 in Beijing. The seminar was hosted by the China Television Arts Committee under the guidance of the National Radio and Television Administration's Department of Online Audiovisual Program Management.

【翻译】

“微短剧正在进入以精品佳作涌现为标志的新阶段，”中国电视艺术交流协会影视艺术委员会副秘书长周荣表示。周荣是在6月30日于北京举行的2026年夏季微短剧评审会上发表上述言论的。该研讨会由中国电视艺术委员会主办，由国家广播电视总局网络视听节目管理司指导。

• emergence (n.) /ɪˈmɜːdʒəns/ the process of coming into being, becoming visible, or becoming apparent. 涌现，出现

• deputy (adj.) /ˈdepjuti/ second in rank; acting as a substitute for a senior official. 副的，代理的

• secretary-general： the chief administrative officer of an organization. 秘书长

【5】Creators behind 16 acclaimed micro-short dramas attended the event to share their creative experiences and discuss the industry's future development. Among the productions highlighted at the conference were Love Makes Home, about a teenager who discovers she was switched at birth 17 years earlier; Xiao Man Ren Jian (A Time of Warmth), which portrays the bonds among several neighboring families in northeastern China; and The Crush, a romance centered on a misunderstood artist.

【翻译】

16部备受好评的微短剧主创人员出席了活动，分享创作经验并探讨行业未来发展。会上重点推介的作品包括《爱归何处》，讲述一名少女发现自己在17年前被抱错身世的故事；《小满人间》，描绘中国东北几户邻里家庭之间的情谊；以及《暗恋》，一部围绕一位被误解的艺术家展开的浪漫剧。

• acclaimed (adj.) /əˈkleɪmd/ publicly praised; highly regarded by critics or audiences. 受好评的，受赞誉的

• switched at birth： accidentally exchanged with another baby shortly after birth. 出生时被抱错

• portray (v.) /pɔːˈtreɪ/ depicts or describes in a work of art, literature, or film. 描绘，塑造

【6】Participants agreed that audience expectations are also changing. Rather than simply seeking emotional stimulation through rapid plot twists, viewers are increasingly looking for emotional companionship and becoming invested in the long-term growth of characters.

【翻译】

与会者一致认为，观众的期望也在变化。观众不再仅仅通过快速的剧情反转寻求情感刺激，而是日益寻求情感陪伴，并对角色的长期成长产生投入感。

• stimulation (n.) /ˌstɪmjuˈleɪʃn/ the action of arousing interest, excitement, or strong emotion. 刺激，激励

• plot twist： unexpected turns or developments in a story that change the direction of the narrative. 剧情反转

• invested (adj.) /ɪnˈvestɪd/ emotionally committed; having a personal interest or stake in something. 投入的，在意的

【7】He Hong, director of the Online Literature Center of the China Writers Association, said the development of micro-short dramas mirrors the evolution of online literature. "Both forms reflect public emotions and their concerns. While early micro-short dramas largely provided instant emotional gratification, today's productions are paying greater attention to social issues and everyday values, demonstrating the industry's growing maturity," he said.

【翻译】

中国作家协会网络文学中心主任何弘表示，微短剧的发展与网络文学的演变如出一辙。“两者都反映了公众情感及其关切。早期的微短剧大多提供即时的情感满足，而今天的作品则更加关注社会问题和日常价值，这显示出行业日益成熟，”他说。

• mirror (v.) /ˈmɪrə/ reflects or closely resembles; shows a similar pattern. 反映，与……相似

• gratification (n.) /ˌɡrætɪfɪˈkeɪʃn/ pleasure or satisfaction, especially when obtained instantly or directly. 满足，快感

• maturity (n.) /məˈtʃʊərəti/ the state of being fully developed, advanced, or sophisticated. 成熟

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